Peter DInklage and Morgan Freeman

Persuasion behind those super expensive Super Bowl commercials

February 5, 2018

What is the thinking behind those super expensive Super Bowl commercials? I love the creativity that goes into these commercials, but let’s not forget that no company would use them if they were not effective persuasion. So how are the companies trying to persuade us? I like to read books on the science of persuasion and behavioral economics, but not everyone is a nerd like me. One of my favorite authors, Robert Cialdini, has this awesome video that explains the factors that persuade us to do the things that advertisers want us to do. This is a really interesting and easy way to learn about how commercials and other persuasive techniques get us to do something we otherwise would not do.

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