woman wagging finger no no

Not so fast, says court to bank that put arbitration clause in account agreement in middle of litigation

February 19, 2018

Banks and other financial institutions ordinarily include an arbitration clause in their account agreements that forces their customers to resolve all disputes through mandatory arbitration. Haven’t all of us gotten those mailings from banks with tiny print stating the new terms and conditions to which we “consent.” If we do not object, or close our accounts, we are generally deemed to accept those revised terms and conditions.

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digital coins

How did the Equifax hack happen?

February 9, 2018

The SciShow guys have a nice video explaining how the Equifax hack happened. Equifax is in the business of collecting, storing, and disseminating sensitive consumer information — like credit card numbers, social security numbers, and bank account numbers. You don’t voluntarily give Equifax your sensitive data — Equifax gets that data whether you want it to or not.

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Peter DInklage and Morgan Freeman

Persuasion behind those super expensive Super Bowl commercials

February 5, 2018

What is the thinking behind those super expensive Super Bowl commercials? I love the creativity that goes into these commercials, but let’s not forget that no company would use them if they were not effective persuasion. So how are the companies trying to persuade us? I like to read books on the science of persuasion and behavioral economics, but not everyone is a nerd like me. One of my favorite authors, Robert Cialdini, has this awesome video that explains the factors that persuade us to do the things that advertisers want us to do. This is a really interesting and easy way to learn about how commercials and other persuasive techniques get us to do something we otherwise would not do.

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